Letters
January 27, 2008
Your views: Jan. 27, 2008
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Beverage industry supports guidelines

Editor:

The Jan. 20 commentary "5 things we can do," on proposed legislation to improve the health of West Virginians, contained misinformation that deserves clarification for your readers.

First, the beverage industry is concerned about children's health, and despite the author's suggestion, we are indeed supportive of removing full-calorie soft drinks from schools. In fact, in 2006 the beverage industry teamed with the Alliance for a Healthier Generation, a joint initiative of the Clinton Foundation and the American Heart Association, to develop National School Beverage Guidelines. These guidelines remove full-calorie soft drinks from all schools and provide students with a broad range of lower-calorie, nutritious, smaller-portion beverage choices. In elementary and middle schools, students may choose from water, low-fat and nonfat milk and 100 percent fruit juice. In high school, students' options are expanded to include other low- and mid-calorie beverages including diet soft drinks, light juices and sports drinks.

These guidelines are part of a greater effort to teach children the importance of a balanced diet and exercise, and are currently being implemented in schools across the state and country. Only one year into a three-year implementation, our first progress report already shows a 45 percent reduction in shipments of full-calorie soft drinks to schools.

The bottom line is that the beverage industry is on track in implementing the School Beverage Guidelines. Our industry is clearly investing the energy and resources to cut calories in schools and make a meaningful impact. While we applaud efforts to find new ways to address students' nutrition and oral health, we hope the public will recognize and support the significant voluntary effort by the beverage industry to change the beverage offerings in schools.

The West Virginia beverage industry has taken the extraordinary step of moving beyond current state school nutrition law through implementation of our National School Beverage Guidelines. Thus, any proposed legislation to prohibit soft drinks in schools is not only unnecessary, but lags behind efforts already underway by our industry.

Kevin Keane

Senior vice president, communications

American Beverage Association

Washington, D.C.

Teachers, too, must accept salary level

Editor:

Concerning Debra Wolf's Jan. 13 commentary, she acts as if she were ignorant of her starting salary before being paid the first time. While I endorse more pay for qualified teachers, many people with less income have to pay the same bills she does. She had a choice to make more money and chose not to, and we all have to live with the choices we make.

David Lowdermilk

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