KU built one of the 10 largest endowments at state universities during my 13-year tenure.
When I left academia in 1994 for the presidency of Major League Baseball's American League, I still thought college athletics could be a force for good, especially with the sweeping academic reforms being put in place for student classroom performance. The NCAA seemed frozen, however, when it came to addressing skyrocketing expenses for athletic programs. Not many college and university presidents were anxious to say that much either. Too many seemed to fear fan, alumni and public reaction. I did speak out, but to mixed responses
Much of college athletics was no longer sport; it was pure entertainment, in the stands and on the television screens. Network and cable agreements became astronomical in value while in-person attendance continued to rise. Much of college sports became market driven.
Despite continued growth in overall income, only 25 to 28 schools are likely to make money this year, universities like Alabama, Texas, Michigan and Oklahoma. Some pundits envision the day when college football will exceed the NFL in attendance and revenue. Amazing!
The last straw for many may have been when we recently learned that college football coaches' salaries were up 90 percent since 2006, this in a time when state legislators have decimated state university budgets. And faculty salaries have been frozen for all practical purposes.
Clemson's football coach makes $2.5 million while the just announced new president will be paid $775,000.
The beat goes on, only with increasing volume.
Budig was a president/chancellor at three major universities and of Major League Baseball's American League. Heaps was a vice president at the College Board.