It's a modern business model: Get noticed on the Internet and expand into other forms of media.
A team of young West Virginians hopes to follow that model all the way to a network contract for a hunting- and fishing-themed television show.
"Right now, we're putting our videos on Facebook and YouTube," said Zach Lucas, spokesman for Grunt, Gobble and Gills Outdoors. "We want to build a following, and we figured that was the best way to get our video footage in front of as many people as possible."
Lucas and 10 friends started making videos of their hunts and fishing trips this spring. He said the group of die-hard sporting enthusiasts simply wanted others to see the things they saw while in the woods or on the water.
"We wanted to share our experiences with as many people as possible," he said. "And we want to show how average guys do it. Most of the stuff we do is done on public land, or on private land where we've been given permission to hunt.
"We don't plan to focus on high-dollar 'fantasy' hunts and fishing trips you see on a lot of shows. Most of our shows will be shot in West Virginia and surrounding states."
So far this spring, the team has enjoyed pretty good success at capturing their adventures on video.
Lucas, of Clendenin, has caught seven muskies, killed a double-bearded gobbler and videotaped one of his friends killing a gobbler. Lewis Edens of Marmet called in and videotaped two gobblers this spring, and videotaped a hunt last fall in which he killed a trophy buck. Jimmy Brogan of Clay killed two gobblers on video this spring and a trophy buck last fall. Jake McLaughlin of Glenville has taken 13 muskies on video.
"We're all pretty good hunters and fishermen," Lucas said.
After each adventure gets recorded, Lucas edits the footage and posts the completed video on the Grunt, Gobble and Gills Facebook page or to the GGG Outdoors channel on YouTube.
"We're keeping it web-based for the time being," he said. "Sometime in the future, we'd like to get a TV show, but right now we're putting our stuff on the web."