An independent website is also in the works. Lucas' brother, a graphic designer, is working on that.
"Our plan is to have the website up and running by fall," Lucas said. "We want to update it weekly with footage from the week before."
Members of the team are gradually acquiring the high-definition video cameras needed to produce crisp, vivid images.
"We're using Sony and Canon HD cameras. They're pretty expensive, and we're buying them as we can afford to," Lucas said.
Rather than being tempted to try to do everything at once, Lucas and his team are determined to build the enterprise slowly but steadily.
"We're just in the starting stages right now. We figure we have a better chance at success if we work up slowly toward our goals," Lucas said.
The ultimate measure of success will be whether people push the "like" button when they watch one of the team's videos on Facebook or YouTube.
Lucas believes they will, mainly because he and his team want to record experiences that the average sportsman can relate to.
"We want it to be as real as it can be," he said. "We want to show how things really happen in the outdoors, and we want to show how folks can have fun while doing those things."
Reach John McCoy at johnmc...@wvgazette.com or 304-348-1231.