Still, as Friday's announcement of the Big 12 cuts show, even the smallest of those percentages is greater than what the school reaped from membership in the Big East. The expected $9 million share this year is actually on the high end as a matter of course, thanks to WVU's Orange Bowl appearance and recent success in NCAA basketball tournaments. All of that - bowl revenue, NCAA tournament credits, etc. - is included in the revenue sharing doled out by conferences.
This year, the overall Big 12 revenue also included nearly $25 million in exit fees (paid as withheld revenue sharing) from Missouri and Texas A&M, which are going to the SEC.
If Big 12 revenue sharing merely stays flat next year, West Virginia's 50 percent share would still be $9.5 million, or more than a full Big East share. But according to reports, the Big 12's new television contracts, one yet to be signed, will guarantee members $20 million per year just from television. Adding on bowl and NCAA tournament revenue will make it even more.
All in all, it puts the league in the same neighborhood as the other power conferences. The Big Ten just announced its revenue sharing at $24.6 million per school, which includes more than $7 million from its own Big Ten Network. The SEC's revenue sharing for this year was announced Friday at $20.1 million.
"I think the important thing is that we're right up there with the other leagues,'' Luck said. "Everyone has a slightly different way in which they calculate things, but when you look at all the factors we're right there with the Pac-12 and the SEC and just about everyone else.''
Reach Dave Hickman at 304-348-1734 or dphickm...@aol.com or follow him at Twitter.com/dphickman1