After the 2011-12 basketball season concluded, Bristol Broadcasting landed the Herd rights from IMG College, the multimedia rights holder for Marshall and more than 70 other schools and conferences nationwide.
That moves MU football and basketball games, plus football coach Doc Holliday's and basketball coach Tom Herrion's call-in shows, to WVTS, 94.5-FM and 950-AM.
(As a bonus, the call-in shows will pre-empt the Fox network's Greek dude who screams at the microphone and never discusses sports.)
The signal is not as good for Montgomery and Madison, but works fine in Putnam and most of the populated areas of Kanawha County. And here's the big thing: Bristol is promoting its coverage pretty hard, both on the air and with a well-placed billboard or two.
"We bleed green around here," said Mike Robinson, Bristol's general manager of the Charleston market.
That's what Herd fans in this area need to hear. Every year.
Once again, I have nothing but the highest admiration for WVU jumping the Big East ship and going to the Big 12. But I have to snicker at the program going through the same culture shocks Marshall faced in C-USA.
The latest is the men's basketball conference scheduling. WVU has two lousy stretches in which it has a road game on a Saturday, and then one the following Wednesday - an economical two-game roadie if the dates were closer.
Coach Bob Huggins and WVU officials would prefer to have a Thursday-Saturday or Saturday-Monday spread. Sensible, right?
Too sensible. Marshall people feel your pain.
With very few exceptions, C-USA runs a Wednesday-Saturday schedule in men's hoops. This winter, the Herd is off to Southern Mississippi one Wednesday, then Memphis on Saturday. Another week, it's Tulane on Wednesday and Alabama-Birmingham on Saturday.
Those would be great Thursday-Saturday combined trips, but that won't happen. There is little prospect of that changing in C-USA.
Or the Big 12, it appears.
Reach Doug Smock at 304-348-5130, dougsm...@wvgazette.com or follow him at twitter.com/dougsmock.