MORGANTOWN - We may as well get this out of the way right off the bat, right? Everyone else in college football is talking about Geno Smith and the West Virginia offense, so why not Mack Brown?
If it was just Brown, of course, it would be one thing. After all, that's what coaches do. They talk about opponent strengths as if they've never seen anything like it. Brown is doing the same thing as he and his Texas football team prepare for West Virginia.
But Brown isn't alone this week. You can't flip channels between one ESPN platform and the next without seeing gaudy reviews of the WVU offense.
Now it's Brown's turn to figure out how to stop it - his and defensive coordinator Manny Diaz's.
"Well, I've been down there three times and he's got his door closed and he's under the desk,'' Brown said of Diaz. "It's been hard to communicate with the defensive staff so far. I can't find them. They're just sick.''
OK, perhaps that's a bit of an exaggeration. Or a big one. If anything, Texas is probably relishing the opportunity. Who doesn't want a crack at this, especially when it's the new kid on the block?
Come on, show us what you've got.
You're not going to hear much of that this week, though. It's going to be all praise, all awe, all the time.
And this in a Big 12 that has produced more ridiculously productive quarterbacks in recent years than anyone.
"I think as good as our quarterbacks have been [in the Big 12], he's playing as good or better than any quarterback we've ever had,'' Brown said of Smith. "He's just unbelievable. He hasn't made a mistake and there's a tremendous amount of pressure on him with trying to handle all the hype and the Heisman stuff.
"We've been through that here and it's a very difficult thing to do, and he just seems unbothered by it. He plays the same every week, he's got three of the best receivers I've ever seen, they're all really fast, they're all really good and they can run the ball. They've got absolutely no weaknesses. It's just amazing to watch them.''