Also, IMG is responsible for attracting revenue from in-stadium signage, the school's official website and other avenues.
MU's relationship with IMG's predecessor, International Sports Properties, began in the mid-1990s, in ISP's infancy. In fact, Marshall was ISP's third client, after Wake Forest and Virginia Tech.
IMG, which purchased ISP in 2010, and Marshall reached a new 11-year deal beginning in 2010-11, which bumped up rights fees from $750,000 per year to $1.43 million per year. As part of the agreement, IMG and MU will split money that exceeds a higher, unspecified threshold.
As part of the deal, IMG bucked up for several improvements at Joan C. Edwards Stadium and the Cam Henderson Center, including new video boards, LED ribbon boards and improved speaker systems, among other things.
IMG serves more than 70 schools, and its website says it serves 67 of the 70 bowl participants from the 2012 season, plus the NCAA and its 89 championships, plus a few conferences in general. There are several competitors in the field, led by Learfield Sports.
West Virginia Radio Corporation, owner of the MetroNews network and a number of stations in Charleston, Morgantown and other state cities, has bid on WVU's contract and appears to be losing out. The company reportedly stands to lose considerable revenue, and has laid off several well-known personalities - long-time employee Rick Johnson and former sports director Frank Giardina have left the local airwaves, for example.
Also, Marshall switched its Charleston affiliation this academic year from West Virginia Radio's WKAZ-FM to Bristol Broadcasting's WVTS, 94.5-FM and 1240-AM.
Reach Doug Smock at 304-348-5130 or dougsm...@wvgazette.com or follow him at twitter.com/dougsmock.