CHARLESTON, W.Va. -- The Greenbrier owner Jim Justice has seen a vision come to fruition over the past three years, building the Greenbrier Classic into the biggest sporting event in the state and into a premier event on the PGA Tour.
From Phil Mickelson to Tiger Woods, from Tom Watson to Sergio Garcia, heck, even from Fergie to Rod Stewart, the Classic has attracted some the biggest stars from the world of golf and beyond.
Indeed, The Greenbrier and the Classic have a little something for everyone, and that's been one of Justice's selling points all along.
While Justice has helped create the state's biggest spectacle, he said his main goal for the tournament was much more modest and heartfelt.
"What I want to accomplish is, I want the average everyday West Virginian to be able to hold his head or her head just a little higher and be proud of themselves, and then I want the world to see how good we really are," Justice said.
"This is a special place, a really special place. It's got really good, special people - craftsmen. A lot of times we're overlooked and I'd kind of like to change that."
Whether or not he can sway public perception of an entire area is yet to be seen, but as evidenced by the enormous amount of work put into The Greenbrier since he took over in May of 2009, the guy is willing to embrace and create a little change.
Some of that change can be seen in the layout of the Old White TPC.
After Stuart Appleby shredded the course with a final-round 59 to win the inaugural event in 2010, critics screamed for the course to be toughened up.
Justice obliged as Old White was lengthened, the rough was thickened and the greens were redone, resulting in higher scores over the next couple of years.