CHARLESTON, W.Va. -- LET'S SEE ... Greenbrier owner Jim Justice has brought in some of the world's best golfers, even Tiger Woods for a truncated week.
His efforts have brought 40,000-plus fans to The Greenbrier resort's Old White TPC course for some rounds, and up to 60,000 for the Greenbrier Classic Concert Series.
The state of West Virginia, in all its summer splendor, has been displayed to golf fans across the nation - a nice demographic for drawing visitors and their spare cash.
But there is one item nobody can bring to the course: wind. I mean, Justice blows a little hot air here and there, but even he can't steer a gap-wedge approach off line.
A sustained wind can, and I witnessed as much four weeks ago at the Memorial Tournament. In the third round, a swirling wind gusted to 35 mph at times, leaving the PGA Tour's best players dazed and confused. Only six of 73 broke 70.
I mean, when the wind blows in your face one way, the treetops another and the flagstick a third direction - how do you handle that?
"It's a lot different," said Ted Potter Jr., the 2012 Greenbrier champ who missed the cut in Ohio. "You've got to really figure out the forecast for the day, and figure out where the wind's coming from. It swirls out there a lot when it gets up to 10, 15 mph. Basically, you're looking at the compass drawn on your yardage book, looking where [the wind] is at and trying to play for it.
"As long as you don't catch a swirl, you can hit a good shot, but sometimes it starts swirling and it's tough to guess right."
In all likelihood, we won't see such difficulty. It's the first week in July, when wind almost doesn't exist in this part of the world. (Let's forget the 2012 super-derecho here. Please.)
James Clark of the National Weather Service in Blacksburg, Va., confirms as much. July is the second-calmest month, only trailing the dog days of August.
Poring over records from the Lewisburg airport, he found sustained winds of greater than 12 mph just 2.3 percent of the time - mostly in or near thunderstorms. Winds ranged from 5 to 13 mph about 50 percent of the time, and were calm 32 percent.
In January, winds are higher, with 15-20 mph readings observed about 6.5 percent of the time and calm winds much more uncommon. Of course, you're not playing golf in the snow-covered Greenbrier Valley.
At the Classic, those with morning tee times must capitalize and usually do. In the first two rounds, averages go about a stroke lower in the morning wave, as players enjoy still air and dew-moistened greens.
I do recall one day of a sudden dust-up, the third round of the 2011 Classic. Saturday is usually the easiest day, and the first 43 golfers that round scored a combined 53 under par. But a stiff, persistent breeze brewed under suddenly cloudy skies, and the final 32 golfers went 2 over.
But wind isn't a big factor in this tournament, generally.