May 5, 2008
After good year of ticket sales, now what?
Advertiser

THE 2007-08 fiscal year in the Marshall athletic department has about two months left, but one set of results is in: The Thundering Herd enjoyed one of its healthiest years ever at the box office in football and men's basketball.

The take showed a drastic improvement from the 2006-07 fiscal year. All told, MU enjoyed about a $1.6 million-plus bump in that revenue stream.

In football, the Herd realized $3,378,876 in ticket sales for the 2007 season, a 75 percent increase over the $1,930,652 earned in 2006 and a 57 percent jump over the $2,157,865 in 2005.

There are some obvious factors. The 2006 schedule included only five home games, compared to the six in 2005 and 2007. And then there's that matter of the '07 West Virginia game, which drew a record crowd of 40,383 to Joan C. Edwards Stadium.

As expected, that contest drew the largest number of visiting fans - 8,000 to 12,000, depending on whose guess you want to believe - since Youngstown State's invasions in the Division I-AA championships of the 1990s.

But there was no similar attendance factor in basketball. Yes, the Herd had a full house for national runner-up Memphis, and coach Donnie Jones enjoyed a whopping 19 home games, exhibitions included.

But the ticket sales more accurately reflected a surge in roundball interest: $509,783, a 53 percent hike from the $333,170 in the final season of the Ron Jirsa era.

It all begs a big question for '07-08: Can the green-clads keep forking over the greenbacks at that improved clip?

Perhaps not, because the Herd won't have a 40,000 football draw. It won't sell close to 20,000 season tickets, as it did last summer. MU faces a Tuesday night game in late October, which means a crowd of 26,000 tops.

But there is opportunity in this home schedule. Cincinnati on a Friday night should bring 33,000, perhaps even 35,000. A mid-September conference game - now moved to what many fans consider the optimum time of 7 p.m. - should draw well.

But overall, can the football attendance hit last year's average of 30,020? You can talk about marketing all you want, but I suspect the age-old formula of success will have more to do with it - or at least the hint of success.

Marshall's two November home games come against defending Conference USA champion Central Florida and runner-up Tulsa. If the Herd has something to play for besides pride when sort-of rival UCF arrives for homecoming on Nov. 15, that could turn into a very nice draw. Tulsa is a much better Thanksgiving weekend opponent than Alabama-Birmingham was last year.

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