"The Big Ten was a natural [to start its own network] because of its history,'' Parsons said. "It has much more history in all sports than others. Plus, its members are spread out. It has a strong fan base and population.''
The question is, can the Big East pull off a similar move? Can it put together its own network?
"Can it be done? Absolutely,'' Parsons said. "Remember, the Big East was one of the innovators in college basketball television. It had its own network before eventually folding in with ESPN.''
Establishing such a network, however, is a tough gig. The Big East has premier basketball, but setting up a network is anything but a slam-dunk.
"The ACC, all the other conferences, are in the same boat [as the Big East],'' Parsons said. "We have the content, but you also have to have distribution. That was an uphill battle even for the Big Ten.
"You have to have demand, subscriber demand. Then there are other factors that come into play. There are existing [television] contracts. There are a lot of variables.''
The Big East contracts with ESPN and ABC in football and ESPN and CBS in basketball extend through 2013-14.
Of course, in all likelihood, such contracts would remain in place with modifications. The Big Ten still gives CBS and ESPN first dibs in football and basketball. After that, however, is where the BTN steps in, creating a large footprint - with the now very real possibility of shaking the ground of college sports.
The existing network is already a big success. According to the Sports Business Journal, BTN paid out $22 million to member schools in 2008. Big East schools are making around $4.5 million from TV.
"I'd be naïve to sit here and spout off what could be made [via a Big East network],'' Parsons said. "We have to find out if it can be done, if it does make sense. It's certainly intriguing, though.''
Indeed, something to keep an eye on.