"We want to work on video board stuff and all that, but also wi-fi so students can stay hooked in," said the athletic director. "It's easy to just say 'drop prices,' but we've looked around to those that have [dropped prices] and it's not the answer."
Improving the cell service at Milan Puskar Stadium would be a good start.
"It is a problem," Luck said. "But I've been to lots of pro and college stadiums and it's almost always a problem. We're working on that, but I've also asked for a quote on Wi-Fi services inside the stadium.
"I'd like for people to be able to download highlights, whathaveyou. But it's also a matter of the facility having the backbone to tolerate it. We have a hospital right beside [the stadium]."
Luck pointed to Brooklyn's Barclays Center, which housed WVU's recent basketball game with Michigan. In that arena fans are treated to Cisco's Connected Sports and Entertainment program, including Wi-Fi. There is a mobile app to serve fans. There's also a digital video system that delivers highlights and content like, say, a special on popcorn.
More and more venues are becoming wired.
"It's about students, but it goes beyond that," Luck said. "Kids want to text, watch highlights and hold their phones for three hours. As this generation grows up, that's the way it will be.
"We're trying to enhance the game-day experience for all. That's why we started selling beer. We want to sell great food, drink, the whole experience.
"I don't want to give the impression all this is imminent but it's what we're looking at."
Something all will notice.
Reach Mitch Vingle at 304-348-4827, mitchvin...@wvgazette.com or follow him at twitter.com/MitchVingle.