June 30, 2010
Sports budget pinch
Costs up, revenues down for high school athletics
Chip Ellis
Brian Blankenship (42) carries the ball at Riverside football drills during the three-week approved practice period. Booster clubs at many schools, like Riverside, supplement the athletics budget for all sports mainly through concessions sold at football games.
Advertiser

It's the ultimate double team, and ultimate double trouble.

High schools all across the country are faced with increased costs and dwindling revenues for their athletic departments in difficult economic times.

Those constraints have caused many schools to cut or reduce parts of their athletic budget, all the while keeping a wary eye on compliance with Title IX.

A recent edition of "High School Today'' magazine tackled the issue, devoting its cover story to the topic and offering possible considerations for schools feeling the financial pinch. Budget cuts that adhere to Title IX guidelines can be a tricky subject.

Title IX, of course, is the groundbreaking legislation that was part of the broader Educational Amendments signed into law by President Richard Nixon in 1972. Title IX was included as an equality-in-education act, stipulating that any institution receiving government money must provide equal opportunities to women and men, which inadvertently caused a boom in girls high school and women's college sports.

Around the Kanawha Valley and the state, no one is yet admitting to large cutbacks in athletics, or discontinuing certain teams, so no Title IX conflicts are on the horizon. However, every athletic director contacted recently by the Gazette expressed concern with what the future holds.

"Our state's done a real good job to this point,'' said Gary Ray, executive director of the SSAC, "but the big concern is what's going to happen the next two, three, four years. We've already experienced some difficulties. It's what we haven't experienced yet. We could be heading up, or in trouble. It's hard to predict what will happen.''

Schools are navigating choppy waters when it comes to their athletic budgets. Costs are up, revenues from gate receipts are down and the gap appears to be widening.

"We're in a time of change,'' said George Washington AD Carol Brown. "Revenues are a lot less than they used to be. People cannot afford to take their family to an event on a regular basis. If parents have two, three, four kids, by the time you pay for the students and themselves, it's a pretty heavy expense.

"I think in West Virginia, we have responded better to the economy than most because I think we live on lower budgets. We're not all about frivolous things. But I do think it hits us as hard as some areas.''

Some schools haven't cut back, but have started limiting their budgets.

"We haven't had to cut sports or cut coaching positions,'' said University AD Jeff Bailey, "but we have had to take a very, very close look at our budget. We haven't put on a spending freeze, but one thing we have done is put a spending freeze on things we want. Right now, we're in the process of buying only things we absolutely need.''

Herbert Hoover athletic director Steve Stoffel Sr. said summertime meetings have been planned between school administrators and coaches on ways to supplement income.

"We rely a lot on booster clubs,'' Stoffel said, "but we're in an area where we don't have a lot of large businesses we can ask for money. We have to go out and work for what we get - ads for programs, signs for fences, those things.''

With smaller attendance at games, schools find themselves leaning even more on boosters for financial assistance. Other resources are team fundraisers or perhaps parents in some counties offering to drive athletes to games to save transportation costs.

"We've had conversations about these issues,'' said Wheeling Park athletic director Dwaine Rodgers. "We're not bad now, and I've not yet had to make any kind of cuts as AD, but it's becoming difficult. We're not getting the crowds we used to. I have a picture in my office when I coached [football] of the crowd at a Brooke-Park game shot from the sky. It's just jam-packed. We don't see those like we used to.

"We have golf scrambles to raise money, hold steak fries. There are different ways to raise that money. We don't want to say no to our athletes. And all we ask of our coaches is don't get crazy on us [with budget requests]. So far, so good.''

One thing ADs can't afford is to overlook Title IX regulations. In other words, you can't just whack a girls team because it doesn't make as much money as the boys team.

Athletic directors know all about participation ratios by gender and athletic budget ratios by gender for their school's sports teams. Most are so aware that the topic seldom gets discussed.

"Title IX is there, and you have to be in compliance,'' Rodgers said. "We make sure we have the same opportunities for our young ladies.

"There are a lot of sports out there. Most of them are non-revenue sports, and we know that going in. But we still provide them with what they need. Just be careful how you go about doing that.''

Some schools find it easier to discuss equality with their athletic programs.

"I can't remember the last time anybody said anything about [Title IX],'' said Allen Osborne, Poca's AD for more than 20 years. "I hardly hear it mentioned any more. I think we've probably got more girls sports than we do boys. We have a girls soccer team, but not boys. I think girls sports have gotten better and more participation since when they started. It hasn't been a factor for us.

"The only thing our principal wants is for each sport to be self-sufficient. Basically, we don't have a budget. If [a particular sport] hasn't had a good year, they can't buy as much. Each coach is kind of responsible for their sport, and we've got some coaches fundraising. Most of our sports have paid for themselves. Fortunately, we've been able to handle that pretty good.''

Likewise, GW's Brown hasn't run into any complications regarding Title IX.

"I don't get a hint of anything like that,'' she said. "All of our female sports are well-endowed. We're fortunate. I can see how [budget cuts] could affect some schools are that are not as funded. You have to decide [what goes].

Copyright 2011 The Charleston Gazette. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Article Preview

This article is available only to our premium digital content subscribers.

Sports budget pinch
Costs up, revenues down for high school athletics

It's the ultimate double team, and ultimate double trouble.

High schools all across the country are faced with increased costs and dwindling revenues for their athletic departments in difficult economic times.

Those constraints have caused many schools to cut or reduce parts of their athletic budget, all the while keeping a wary eye on compliance with Title IX.

A recent edition of "High School Today'' magazine tackled the issue, devoting its cover story to the topic and offering possible considerations for schools feeling the financial pinch. Budget cuts that adhere to Title IX guidelines can be a tricky subject.

Title IX, of course, is the groundbreaking legislation that was part of the broader Educational Amendments signed into law by President Richard Nixon in 1972. Title IX was included as an equality-in-education act, stipulating that any institution receiving government money must provide equal opportunities to women and men, which inadvertently caused a boom in girls high school and women's college sports.

Around the Kanawha Valley and the state, no one is yet admitting to large cutbacks in athletics, or discontinuing certain teams, so no Title IX conflicts are on the horizon. However, every athletic director contacted recently by the Gazette expressed concern with what the future holds.

"Our state's done a real good job to this point,'' said Gary Ray, executive director of the SSAC, "but the big concern is what's going to happen the next two, three, four years. We've already experienced some difficulties. It's what we haven't experienced yet. We could be heading up, or in trouble. It's hard to predict what will happen.''

Schools are navigating choppy waters when it comes to their athletic budgets. Costs are up, revenues from gate receipts are down and the gap appears to be widening.

"We're in a time of change,'' said George Washington AD Carol Brown. "Revenues are a lot less than they used to be. People cannot afford to take their family to an event on a regular basis. If parents have two, three, four kids, by the time you pay for the students and themselves, it's a pretty heavy expense.

"I think in West Virginia, we have responded better to the economy than most because I think we live on lower budgets. We're not all about frivolous things. But I do think it hits us as hard as some areas.''

Some schools haven't cut back, but have started limiting their budgets.

"We haven't had to cut sports or cut coaching positions,'' said University AD Jeff Bailey, "but we have had to take a very, very close look at our budget. We haven't put on a spending freeze, but one thing we have done is put a spending freeze on things we want. Right now, we're in the process of buying only things we absolutely need.''

Herbert Hoover athletic director Steve Stoffel Sr. said summertime meetings have been planned between school administrators and coaches on ways to supplement income.

"We rely a lot on booster clubs,'' Stoffel said, "but we're in an area where we don't have a lot of large businesses we can ask for money. We have to go out and work for what we get - ads for programs, signs for fences, those things.''

With smaller attendance at games, schools find themselves leaning even more on boosters for financial assistance. Other resources are team fundraisers or perhaps parents in some counties offering to drive athletes to games to save transportation costs.

"We've had conversations about these issues,'' said Wheeling Park athletic director Dwaine Rodgers. "We're not bad now, and I've not yet had to make any kind of cuts as AD, but it's becoming difficult. We're not getting the crowds we used to. I have a picture in my office when I coached [football] of the crowd at a Brooke-Park game shot from the sky. It's just jam-packed. We don't see those like we used to.

"We have golf scrambles to raise money, hold steak fries. There are different ways to raise that money. We don't want to say no to our athletes. And all we ask of our coaches is don't get crazy on us [with budget requests]. So far, so good.''

One thing ADs can't afford is to overlook Title IX regulations. In other words, you can't just whack a girls team because it doesn't make as much money as the boys team.

Athletic directors know all about participation ratios by gender and athletic budget ratios by gender for their school's sports teams. Most are so aware that the topic seldom gets discussed.

"Title IX is there, and you have to be in compliance,'' Rodgers said. "We make sure we have the same opportunities for our young ladies.

"There are a lot of sports out there. Most of them are non-revenue sports, and we know that going in. But we still provide them with what they need. Just be careful how you go about doing that.''

Some schools find it easier to discuss equality with their athletic programs.

"I can't remember the last time anybody said anything about [Title IX],'' said Allen Osborne, Poca's AD for more than 20 years. "I hardly hear it mentioned any more. I think we've probably got more girls sports than we do boys. We have a girls soccer team, but not boys. I think girls sports have gotten better and more participation since when they started. It hasn't been a factor for us.

"The only thing our principal wants is for each sport to be self-sufficient. Basically, we don't have a budget. If [a particular sport] hasn't had a good year, they can't buy as much. Each coach is kind of responsible for their sport, and we've got some coaches fundraising. Most of our sports have paid for themselves. Fortunately, we've been able to handle that pretty good.''

Likewise, GW's Brown hasn't run into any complications regarding Title IX.

"I don't get a hint of anything like that,'' she said. "All of our female sports are well-endowed. We're fortunate. I can see how [budget cuts] could affect some schools are that are not as funded. You have to decide [what goes].

1 Day Online Only
$0.99
Click here to purchase a one day subscription.
1 Month Online Only
$9.99
Click here to sign up for a one month subscription.
1 Month Online + Print Delivery
$31.99
Click here to sign up for our Premium subscription package.
Advertisement - Your ad here
Advertisement - Your ad here
Advertisement - Your ad here