"There are two separate [bowl] issues out there," Luck said. "The majority of fans, and rightfully so, are more focused on the BCS system.
"But more and more there's a focus on the economics of the bowls. I know [athletic director] Jeff Hathaway at UConn is still trying to find $1.6 million to cover his school's bowl loss."
Indeed, the University of Connecticut lost $1,663,560 after entertaining the masses (in a matter of speaking) at the most recent Fiesta Bowl.
"In my discussions with other athletic directors, there's a growing consensus we need to look at the economics of this," Luck said. "We have to look at the ticket requirements. That's gone up over the years."
In the case of WVU and the Champs bowl, the Mountaineers were "responsible for" 12,500 tickets. The school sold just 4,700 tickets. Connecticut, playing in the Big East's BCS slot, was required to buy $3,349,835 worth of tickets. It made back $676,248.
"There are other costs," Luck said. "The length of stay in places like Charlotte or Orlando. Some of those decisions are made at the university level. But the overall point is to look at the economics.
"Teams are losing money on bowls. We should be making money."
He called it "an issue that's bubbling up that we need to address."
Indeed it's time.
It's time for the unseemly underbelly of college bowl athletics to go belly up.