MORGANTOWN - Even before the sale of beer is approved at Mountaineer Field, Oliver Luck is looking for places to ban it.
Not overall, of course. After all, it was Luck's idea to propose beer sales at the stadium.
But he would like to discourage consumption in certain areas.
"We're looking at the possibility of having a family-only or a number of family-only sections,'' the West Virginia athletic director said. "We're trying to figure out, in terms of ticket logistics, how we could do that.''
It won't be easy, at least not right away. The sale of season tickets is already underway and 2010 ticket-holders have the right until May 13 to reserve their same seats. Given that those ticket locations are spread throughout the stadium, it would be difficult to retroactively ban beer in any given location.
But West Virginia officials are working on ideas.
"The safe way to explain it is that it's being explored,'' said WVU sports marketing director Matt Wells. "But the logistics of forming non-alcohol sections within the existing seating structure is difficult.''
The issue, of course, might be moot because the sale of beer at Mountaineer Field has not yet been approved. The question is before the school's Board of Governors, which is in a public comment phase now and is expected to render a verdict in June.
But if beer sales are approved, Luck would like to be ready to designate some areas as non-drinking. That might be more easily accomplished in future seasons when ticketing policies can be altered, but in some fashion he wants to attempt it right away.