When Aretha Franklin famously sang about it, she probably didn't have Dana Holgorsen and Todd Graham in mind.
"All I'm askin','' she sang, "Is for a little respect.''
"R-E-S-P-E-C-T. Find out what it means to me.''
There have been times in the coaching relationship between Holgorsen and Graham when, it seemed, there was very little respect among the two.
Now that Holgorsen is the head coach at West Virginia and Graham at Pitt, however, it's hard to ask one about the other without hearing the phrase.
Over and over again.
"Obviously we've been competitors against each other. And we have been intense competitors,'' Graham said of Holgorsen. "There's nothing wrong with that. But as far as anything other than that, I have nothing but respect for the job that he does. He's a tough one to go against, I can tell you that.''
"Anytime you coach against guys I think it strengthens your relationship,'' Holgorsen said. "Every time we line up and against each other it's a tremendous challenge and this is no different. There are coaching challenges everywhere across the country. People compete against each other. That's just part of it. But me being at three different places over the last four years and facing coach Graham all four years is pretty ironic.''
Indeed, it seems rather unusual that when West Virginia (7-3, 3-2 Big East) and Pitt (5-5, 3-2) meet for the 104th time Friday night, it will be with first-year head caches with rather limited knowledge of the rivalry, but all sorts of familiarity with each other.
In fact, it will be the fourth straight season that the teams they coach will square off. Graham was the head coach at Tulsa the last four years. The last three his team faced an opponent whose offensive coordinator was Holgorsen — 2008 and 2009 Houston and 2010 Oklahoma State.
"Yeah, but I really don't spend a lot of time thinking about those things,'' Graham said. "It's so hard to win college football games and get your guys ready.''
Those things to which Graham refers, however, have been well chronicled and rather contentious. Holgorsen and Graham have had their battles and a few of them have been very public.