That's not always easy because, in part, of those expectations.
"You can't get ahead of yourself, I guess,'' Holgorsen said. "That's what camp's all about. If you think a guy is reading his press clippings, then it's your job as a coach to make sure you bring them down.''
Know this, though: The potential is there. The defense has to be constructed from the ground up and the kicking game has to develop some consistency, but the offense that put 70 on the board against Clemson might be even better. That's a good place to start a team in the point-a-minute Big 12.
"I think we've got some guys,'' Holgorsen said. "There's Geno, and Tavon Austin is potentially one of the more dynamic guys I've been around, so he's got a chance to be good.''
If the Mountaineers are good, people will know it. In the Big East, they played in a bit of a vacuum. The league got no respect, so it was hard for its members to rise above that.
"What's awesome about the Big 12 as opposed to where we were last year is just the national exposure,'' Holgorsen said. "It's going to be West Coast to East Coast and they're going to be put in some venues to be able to shine if they can handle that.
"And that's our job as coaches, to put them in those positions and make sure that they're prepared and then get them on that stage and see what they can do from there.''
And what of those expectations? It was easy to manage them in December leading up to the Orange Bowl because there were few. Now it's a different story all together.
"Managing expectations is part of our job,'' Holgorsen said. "But it's obviously better to have high expectations than it is low expectations.''
Reach Dave Hickman at 304-348-1734 or dphickm...@aol.com or follow him at twitter.com/dphickman1.