If Bedenbaugh is going to be able to instill that nastiness in this year's offensive line he has a good group to work with. All five starters - Madsen at center, Josh Jenkins and Jeff Braun at guard and Quinton Spain and Pat Eger at tackle - have experience. They've been in the system for a year and understand the technique and the assignments. The hope is that those things come naturally now.
And then they can add a certain edge.
"Coach Bedenbaugh preaches that,'' Jenkins said. "He says one thing we will not be is we will not be soft. You won't step on the field if you're soft.
"I think we're more physical than we've ever been in the past. But you can't really talk about that. You have to show it.''
The truth is, West Virginia's offensive line schemes are devised to allow players to be more physical perhaps than in the past. It's all about simplicity. Sometimes coaches can out-think themselves, creating so many keys and reads and different blocking schemes that those blockers are overwhelmed by details. In this system, the blocking up front can be almost identical no matter what the skill position players are doing.
"Now it's more technique stuff and basically toughness,'' Madsen said. "You already know which guys to block. Now it's just putting them on the ground and being nasty.''
"This offense is great for us because they keep it as simple as they can,'' Jenkins said. "When you don't have to think as much it allows you to just play. They do everything in their power to keep things as simple as they can. And then because it's so simple they expect us to fly around and they expect us to be nasty.
"It's not just the offensive line, either. When the receivers are blocking they expect them to be nasty. And when you get that mindset as a team, I think that's a huge benefit.''
Much of that starts with Bedenbaugh, in his second year at WVU after spending the previous four at Arizona, including 2010 as offensive coordinator.
"He has an edge to him. The way he acts rubs off on us and that's the way he expects us to be,'' Jenkins said. "He doesn't settle. He doesn't settle for anything less than being great. He doesn't settle for anything less than being nasty. And if you're not nasty, well, you're not playing.''