Bowlsby described the meeting as a free-flowing opportunity to interject a lot of ideas, and said the interactive nature by everyone in the room was probably indicative of the interest in the topic.
"I think that it's possible to make a considered decision to stay at the most favorable structure and that's where we have been,'' Bowlsby said. "But having said that, I don't think we ever want to be in a position of being un-nimble, and by that I mean it's a changing environment and we have to be prepared to respond to that changing environment, and this meeting is certainly going to help us do that.''
Bowlsby said there is evidence that dictates the league stay at 10 schools, and other that suggests getting bigger.
"We have evidence on both sides of it,'' he said. "But I don't know that any of it is compelling enough to cause change right now.''
Forbes recently projected revenue conferences would generate this school year through network television deals, bowl games and NCAA tournaments. The Big 12 is expected to earn $262 million, which averages to $26.2 million for each of the 10 schools - the highest per-team average of any conference.
According to Forbes, Big Ten teams would an average of $25.8 million from a $310 million poll, followed by the Pac-12 ($25.3 million), ACC ($24.4 million). The SEC, which expanded to 14 teams with the additions this school year of former Big 12 members Texas A&M and Missouri will average about $19.3 million per team.
When asked if any school the Big 12 might consider in the future would have to be able to bring the same kind of revenue, Bowlsby said, "Anybody we would look at would have to bring prorata or a very high likelihood of sustained growth that would bring benefits to the league. We are never going to get bigger just for the sake of getting bigger.''
Bowlsby said the kind of scenarios the ADs worked through were if the Big 12 needed to be proactive based on actions of other conferences. What if a league like the Big Ten decided to add two more teams?
"It's not about what we're prepared to do,'' Bowlsby said. "It's that we're prepared.''