MORGANTOWN, W.Va. - Oliver Luck has been accused of being a lot of things.
Some of them aren't very complimentary, either.
Nearly three years into his tenure as West Virginia's athletic director, Luck has attempted to turn what was once a largely mom-and-pop athletic department into a business. He has his supporters, of course, probably the vast majority of fans. But between modernizing ticket policies, adding beer sales, trying to squeeze out every dime possible and consistently going to Texas and the Southwest for his new coaches, he's obviously rubbed a segment of the base the wrong way.
And that's not even mentioning what will certainly be remembered as the signature event of his directorship, breaking from the Big East and moving to the Big 12. As ridiculous as it may seem, there are still those who decry that move, blindly ignoring all facets of reality.
Anyway, back to the point. Because of all of that, Luck has been called a lot of things. Well, here's another he's being called and will be called in the future, and it has to do with another decision that some won't like.
He's being called a golfer.
Oh, the humanity.
"I'm not even a golfer,'' Luck said. "Everyone thinks that. I've been accused of being a golfer and all I want to do is be able to go out and play golf.''
There is, of course, nothing wrong with being a golfer. Some of my friends are golfers. I used to think I could play the game a little bit.
But Luck is being - and perhaps in the future will be - called a golfer as if it was akin to being a thief or a wife beater. And it's because of this:
It seems a virtual certainty that when West Virginia adds the men's sport that will bring the program up to the minimum number required by the Big 12, it will be golf.
And that angers track people. And tennis people.
Because their sports were the other considered options.
"We basically looked at the sports we'd dropped [in recent years] as the candidates to add and we're leaning toward men's golf,'' Luck said. "We looked at track and field and we looked at tennis, but golf just seemed to be the most natural fit.''
It is for a variety of reasons, Luck said.
For starters, at this stage of the game Luck needs to add a sport that isn't going to be much of a financial burden. Perhaps in the future that will change. Who knows? Maybe in five years or so, when full shares of Big 12 revenue sharing are flowing into Morgantown, finances won't be an obstacle. Maybe the school adds more sports. After all, the reason those three were dropped was largely financial (although with a nod toward Title IX, as well).