"You're going to have big hits in football and there's nothing wrong with that. We need to be celebrating big hits,'' Anderson said. "But what we don't want to celebrate, and we've got to get out of, is this culture of the targeting actions where really we're celebrating an illegal act and a potentially very dangerous act.''
Anderson said officials will call targeting most often in four cases: hits on receivers, roughing the passer, hits on ball carriers and blind-side blocks. Aspects of a potential targeting call will include launching off the ground at a player, thrusting toward him, striking with the head or arms and using the crown of the helmet.
In other words, it's more complicated than simply helmet-to-helmet contact.
"There's a lot of helmet-to-helmet contact in a football game. As a matter of fact, in most of the helmet-to-helmet contact in a football game, the vast majority of that is perfectly legal. It's not a foul, shouldn't be called,'' Anderson said. "It's the intentional helmet-to-helmet contacts or other body parts to the helmet that we're working to try to eliminate.''
Just as there are signs officials will look for in calling the penalty, there are others they will consider in deciding not to do so. Those will be especially important for the replay official to consider.
Primarily, a player is being asked to keep his head up, wrap up the ball carrier and keep the head to the side. Officials will also be considering quick changes of position by the offended player (such as ducking or dodging to avoid a hit) that can result in an unintended action by the player accused of targeting.
"We want you to put your head to the side, turn your shoulder into the player and lower your strike zone. And even if you do those things, there are going to be times when, just through the normal course of play, there may be some incidental contact,'' Anderson said. "We want to be sure we're differentiating that type of action from the intentional act of targeting a player high.''
Those are the things Joseph, the rest of the Mountaineers and everyone in college football are going to have to learn. It could be messy. It could delay games. But with the game itself under attack because of concussions, it's something the rules makers deemed necessary.
"Because the game is under attack, we will either work at changing this culture from within or it will be worked at being changed from without,'' Anderson said. "And I don't think anybody within the game will argue that we would much rather change it from within than have it changed for us from without by other people.''
Reach Dave Hickman at 304-348-1734 or dphickm...@aol.com or follow him at Twitter.com/dphickman1.