The coach can do it. We've seen it in the past.
Here's the deal, though. He could use help.
No, Huggins doesn't have a downtown Cincinnati to show recruits. Yes, West Virginia has stereotypes with which to deal.
But, um, doesn't Kentucky have stereotypes as well? Doesn't Alabama?
My contention is WVU needs to be creative. It needs to market itself better. Those at the school should stop whining, showcase what they do have and knock the stereotypes and barriers down.
The school, for instance, built a $24 million, 64,000-square foot practice facility. In a word, it's breathtaking. If you haven't seen it, find a way to take a tour. You'll see what I mean.
Nationally, though, it's like that tree that fell in a forest. Anyone hear it?
Yes, you can go on YouTube and take a tour. But compare the publicity noise of the facility to that of Oregon's $68 million football facility.
There is no comparison. Word of the Ducks' facility was splashed nationwide. Word of WVU's facility was whispered - if that.
Create a marketing package. Bundle Morgantown (which was named the nation's No. 1 micro-city, whatever the heck that is) with Huggins (a future Hall-of-Fame coach) with the Coliseum (which remains, men's stalls aside, one of the neatest arenas around) and practice facility with the school's Big 12 membership.
I'm not a marketing expert, but surely something can be done with that on a national, rather than local, level. Peddle it. Now.
Understand that next year, WVU should have a fine team. Jonathan Holton and Elijah Macon should join forces with Juwan Staten, Devin Williams, Eron Harris and Terry Henderson to make for a contender.
The current team looked great this past Thursday against a team that pushed Miami to overtime, and again Saturday in a 33-point win over Presbyterian.
The pieces are in place now, though, to kick it up a notch. A coach like Huggins doesn't come along often. A practice facility like that in Morgantown isn't new for long.
WVU needs to take advantage - before it's too late to do so.
Huggins needs to whip Calipari again, this time in recruiting. And his school should give him a boost.
Reach Mitch Vingle at 304-348-4827, mitchvin...@wvgazette.com or follow him at twitter.com/MitchVingle.