HUNTINGTON - The billboard reaches out and grabs you.
With one hand. A backhand, at that.
Driving along, for example, U.S. 60 from St. Albans to South Charleston, you see an outstretched arm, with a hand palming a football. But that hand is behind the football, with the arm twisted in an unnatural position.
Had to be posed, right? You can't catch a football like that, right?
The picture, as most Marshall fans know, is Aaron Dobson's nearly impossible backhand catch last November against East Carolina. Not only did it help the Thundering Herd capture the winner-goes-bowling game against the Pirates, it has drawn more than 2 million views on YouTube.
Shoot, there are about 20 different YouTube clips of the same play, if you need them. And a more than a few copies of the still picture, one now on billboards pushing Marshall season tickets.
Dobson himself was startled when he saw it.
"I first heard about it on Twitter," said Dobson, the 6-foot-3 Dunbar native and former South Charleston High standout. "I'm like, 'Dang, that's me on a billboard.' I mean, just seeing a lot of billboards around and me being on one of them. It's an exciting thing to see."
The board's motto, if your eyes can jump above that backhand arm, is "Catch the Moment-um." That's more than a slogan for the Herd, and for Dobson.
Last year, Vinny Curry was on those billboards, and much was expected of him. He delivered, winning Conference USA's defensive player of the year award and making game-altering plays against Southern Mississippi (safety), Rice (forced fumble) and Louisville (blocked extra point).
Curry was further rewarded by his second-round selection by the Philadelphia Eagles. Now, it's Dobson's turn.
Nobody expects Dobson to top that catch, but everybody expects him to top everything else he has done. Catching 49 balls for 668 yards and 12 touchdowns, as he did last year, may be considered a disappointment by some.
Then again, if he delivers half the intangibles and the leadership that Curry did, most Herd followers won't care.
Herd coach Doc Holliday wants the entire package.